OUR APPROACH
Nearly every business challenge involves people with established beliefs, defined ways of thinking, behavior patterns, and unmet needs. Unlocking this knowledge is vital to your organization's success and should drive your products and services.
_edited_edited_edited.jpg)
Let's collaborate to create products and services that your customers desire and are easy to use while building trust and an emotional connection.
Using human-centered design research methods, design thinking strategies, and mixed methods research techniques, I analyze quantitative data to understand 'what' customers are doing. I also analyze qualitative data and direct observation (when possible) to understand 'why.’
View services for an explanation of these terms >
Validating behaviors and underlying motivations across research methods and data sources helps deliver insights confidently. No organization has perfect information, so I will collaborate with you to determine what tools, data, and insights you have vs. need so we can progress quickly.
Every challenge and organization is unique, so I offer services tailored to your particular organization's needs. We specialize in using Voice of Customer techniques and tools to deliver actionable insights. Our focus is to help you create products and services that increase revenues, decrease costs, strengthen loyalty, and reduce attrition.
View The Customer Experience Delivery Framework >